Informal Competitive Analysis (midterm)
Informal Competitive Analysis
Competitive websites:
(a) http://www.starbucks.com/
Starbucks is a chain of a coffee houses based in Seattle, Washington with numerous branches all over the United States and the world. Starbucks is in fact the largest coffee house company in the world, with more than 17,800 stores in 49 countries. Starbucks offers different Italian-style brewed coffees, espresso- based drinks, a variety of cold drinks, coffee beans, and even salads, sandwiches, pastries, and sells Starbucks merchandise such as mugs and tumblers. The coffee market also targets “the everyday man” who is just looking for a cup of coffee to get them through the day. In there website beside, you can find a variation of coffee and food which you can’t find in the Coffee Bean site. The Starbucks web site has a welldesigned flexible layout. They also invested on mobile applications. Their site navigation is clear and effective. Search feature has been added to the site. The web site is a video featured site, which is being used well for advertising their products. However; the videos take long time to download specially on the mobile device. Those videos are more dominate in their site. Starbucks uses a well secondary and footer navigation as the Coffee bean site does. It has a clear and simple design. Over roll text on the images and videos makes the site more interesting. They use freshly updated news blog, which makes the visitors to come back to their site. The website also offers social media connections thru you tube, facebook and twitter.
(b) http://www.iloveprimo.com/
Inspired by the grand coffeehouses and espresso bars of Italy, Caffe Primo is one of the few cafés to bring European style and ambience to America. Caffe Primo offers house-roasted coffees and a selection of freshly made salads, pizzettas and paninis in addition to the super premium gelato and sorbetto’s from Riviera’s. They have only two locations in Los Angeles Area. Target audience of Caffe Primo likes more elegant setting, good coffee, and Italian style of food. The web deign is very simple and boring composed of two column layout with a centered logo. The website does show tag line and the bottom of the page is also centered. It needs more content of their products. It has a simple primary navigation and some footer navigations. The website doesn’t use features and it does not connect with any social media. It needs more hierarchy on the texts. The site is not a responsible design, it is a fixed layout and there are no mobile apps.
(c) http://www.urthcaffe.com/
The Urth Caffé is an organic coffee company that exclusively carries its own brand of premium, fresh roasted whole bean organic coffee, and hand selected fine teas sold under strict quality and ethical standards. Urth Caffé organic coffees and fine teas can be discovered online, via mail order, in fine restaurants and Urth Caffé locations in Los Angeles. Target audience is who likes 100% chemical free caffee and tea products. Locations are in West Hollywood, Beverly Hills, Santa Monica and downtown Los Angeles. The button part of the home page is to busy and not well-organized .The pictures are two small and there is no space to breathe between them. The site is a fixed layout and it not has any mobile feature. There is no any payment method been introduce and you can order products in an old fashion way (by mail). They definitely need a online store to be added to this site, so they could sell more coffees and teas. They also should add a catalog to their website, and not only for request. Some navigation needs to be combined and make it well -organized. The colors of the site are working well. There are no features and any social network connections.
gd 75 